Paid Media
ReturnShield
Scaled paid media for a warranty provider with a tighter creative system and landing page refresh.
Challenge
ReturnShield was spending aggressively but conversion quality was inconsistent across ad groups.
Solution
We rebuilt paid media structure, paired each offer with a dedicated landing page, and refreshed creative weekly.
Outcomes
- ROAS increased from 1.2x to 3.6x
- Lead cost dropped 38% with tighter targeting
- Conversion rate held steady as spend scaled
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